CEO Message

Welcome

For over a century, Aujan has produced some of the Middle East and North Africa’s most beloved beverage brands. A passion for high quality products and innovation helped the company grow to become the region’s largest independent beverage manufacturer.

In 2012, this success was recognized by The Coca-Cola Company when it formed a partnership with Aujan’s beverage business. Recognized as the largest investment by a multinational firm into a regional FMCG company, this partnership led to the creation of a new world class company: The Aujan Coca-Cola Beverages Company (ACCBC).

As the partnership between Aujan and The Coca-Cola Company enters a new era, we are focused on extending our market leading position in current markets while unlocking new international opportunities further afield. Recent examples are the acquisition of NBC, the Coca-Cola bottler in Lebanon, our significantly increased market presence in Algeria and Ethiopia and the decision to build a new state of the art factory in Cairo, Egypt.

Rani, Barbican and Vimto are truly regional super brands, holding top-three positions in still beverages in every country where they are sold, but with so many young people in the region there is plenty of room for further growth. This is why we will continue to invest into different areas of the business, from R&D innovation, manufacturing and technology, through to our people, customers, and the community.

Building on the shared heritage of Aujan and The Coca-Cola Company, ACCBC can rightly look forward to a very bright future.