(03/17/2015) The Aujan Coca-Cola Beverages Company (ACCBC), one of the leading beverage industry players in the Middle East and North Africa, is hosting the 11th InnoBev Global Soft Drinks Congress. The highly anticipated event began today and will run for three days, until March 19 at the Palace Hotel in Dubai.
The InnobevCongress kicked off with an ACCBC hosted bottling plant tour of their facility in Dubai Investment Park. Congress delegates and media were guided throughthe full bottling process from the concentrate, to the filling line until the final product is sealed for delivery.
ACCBC is the authorised manufacturer and distributor of Rani and Barbican brands and the licensed manufacturer in the Middle East for VIMTO. In 2014, ACCBC acquired a majority stake in the National Beverage Company S.A.L. (NBC), becoming the manufacturer and distributor of Coca-Cola, Pampa, and several other brands in Lebanon.
Nicolaas Nusmeier, Chief Executive Officer of ACCBCcommented: “The conference provides a unique platform to discuss the challenges and latest solutions in the soft drinks industry, which no other event has been dedicated to so far in this region. It is also an excellent opportunity for global leaders as well as entrepreneurs to meet and explore new partnerships and future collaborations.”
InnoBev Global Soft Drinks Congress is organised by specialist food and drink industry consultancy Zenith International, and held in Dubai under the theme “Thirst for Change”, the programme includes a range of regional and global market insights on the latest trends, as well as a focus on growth opportunities in the region.
Richard Hall, Chairman of Zenith International Ltd commented:“This is a crucial time for soft drinks. Traditional views are being questioned, new technologies are opening up new opportunities and society is making ever greater demands on industry. Under our Thirst for Change theme, the conference aims to discuss these challenges and consider solutions which will help businesses plan better for the future at the same time as responding effectively to current market pressures”.
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About Aujan Coca-Cola Beverages Company:
Aujan Coca-Cola Beverages Company (ACCBC) is the authorised manufacturer and distributor of Rani and Barbican brands and the licensed manufacturer in the Middle East for VIMTO. In 2014, ACCBC acquired a majority stake in the National Beverage Company S.A.L. (NBC), becoming the manufacturer and distributor of Coca-Cola, Pampa, and several other brands in Lebanon.
ACCBC and Rani Refreshments (RR), the global trademark owner of Rani and Barbican, were established in 2012 following the successful establishment of a partnership between The Coca-Cola Company and Aujan Industries.
ACCBC owns three manufacturing facilities located in Dammam, Saudi Arabia; Dubai, UAE; and Beirut, Lebanon. In 2014, the company announced plans to build a new manufacturing facility in Cairo, Egypt.
About Zenith International:
Recognised since the 1990s as Europe’s leading drinks consultancy, Zenith International has over 1,000 clients across more than 50 countries. The company’s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services, trade journals and event organisation. With some 40 staff based in the World Heritage City of Bath, Zenith also has regional representation in numerous other countries, including an office in Dubai.
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