|Though the Aujan family hails from Saudi Arabia, the roots of the family business can be traced back to Bahrain.
Abdulla Aujan & Brothers was established in Bahrain in 1905 as a family operation, which traded tobacco, rice, beverages and other commodities.
|The Company obtained the exclusive Middle Eastern rights to import and distribute VIMTO, a fruit based cordial drink which has been extremely popular in the UK since its introduction in 1908.
Achieving the imports rights marked the evolution of Abdulla Aujan & Brothers into the Saudi-headquartered Aujan Industries, a change which resulted in the emergence of the international beverage company which exists today.
|By the 1970s, Aujan Industries established itself throughout the Saudi Arabian market and the GCC.
The company continued to innovate and by 1973 launched VIMTO Carbonated, the first fruit flavored carbonated soft drink.
Aujan Industries saw an opportunity to develop its own direct distribution infrastructure, part of a programme which was closely followed by the construction of the Dammam-based manufacturing facility.
|Aujan launched first homegrown beverage brand – Rani.|
|The Company introduced to the region the malt beverage drink, Barbican. Launched to great acclaim, Barbican personified the future of beverages amongst the GCC’s growing youth market.
Barbican soon became the drink of choice for the younger generation and embraced regional changes in trends, imagery and consumption habits.
|Aujan Industries took a major step to increase its production capacity when it setup a state-of-the-art production facility in Dubai.|
|Aujan Coca-Cola Beverages Company and Rani Refreshments were established following a partnership agreement between the The Coca-Cola Company and Aujan’s beverage business.
Rani Refreshments is the trademark owner to brands such as Rani and Barbican, and the Aujan Coca-Cola Beverages Company is the authorized manufacturer and distributor of Rani Refreshments brands. In addition, the Aujan Coca-Cola Beverages Company is also licensed manufacturer in the Middle East for VIMTO.